In an ever-changing era of creative innovation, the most effective way to engage audiences remains the same — storytelling. It’s the most important skill a communications professional can bring to the table. The ability to tell the stories of a brand’s DNA — its legacy, core capabilities and community impact — is at the foundation of today’s communications landscape.
And I want to be a part of it.
My educational background in journalism taught me plenty, but the single, most-important aspect is to build trust with readers through active listening. This key principle translates to public relations, in which brands are developed by engaging with stakeholders, responding to trends and utilizing targeted campaigns to gain the trust of the public.
I’ve used my opportunities to expand my skill set and become equipped to handle a number of priorities within an organization’s communications department, including media planning, social strategy and copywriting (for brand development, slogan development and social media). My experience within the media & public relations departments of three professional teams — New York Islanders, Birmingham Barons and Chicago Bandits — enabled me to understand (a) how to use my creativity in a number of settings to help support the growth of a brand and (b) how to work effectively across multiple departments within a larger organization.
In addition, my previous roles as a reporter, copy editor and assistant sports editor for a community newspaper — Columbia Missourian — helped to shape my ability as a storyteller as I crafted effective narratives on deadline for a wide range of audiences while adhering to AP Style.
I am committed to growing further as a professional in the communications sector and look forward to interacting with all facets of your company. I would be happy to provide any additional details or documentation necessary during the application process. I look forward to hearing your response and further discussing this opportunity. My contact information can be viewed at the top of the page and please feel free to reach out to me at any time by email or phone. Thank you for your time and consideration.
- Spearheaded a new addition to the club’s game notes and contributed to game previews and statistical features
- Distributed intermission and postgame reports to high-ranking personnel within the organization and media.
- Collected, cut and labeled postgame audio clips for use by members of the local and national media.
- Responsible for gameday credentialing process and tracking authorized personnel at media meal check-in.
- Developed team slogan (#BuiltInBham) for the 2019 season for use in branding and marketing materials.
- Twitter account ranked among the Top 3 in MiLB in categories of interactions per post (67) and followers added (790).
- Constructed media guide, daily game notes, recaps, stat packs and press releases regarding player personnel.
- Developed in-game social-media plans and supported graphics department to add visual aspects to coverage.
- Coordinated media sessions for Chicago White Sox top prospects Luis Robert and Nick Madrigal.
- Served as the official media liaison for Team Slovakia and Team Switzerland at the 2018 World U17 Four Nations Cup.
- Generated 1.75 million impressions and 125,000 engagements via day-of-game posts throughout College Series.
- Worked alongside representatives of Kroger to create branded social-media posts through Twitter and Instagram.
- Responsible for the ideation of numerous YouTube videos, including the most-watched highlight package of the season.
- Produced game notes and copy edited official team documents (press releases, line charts, feature stories, etc.).
- Generated a 520 percent increase in tweet impressions and 510 percent increase in profile visits across a 28-day period.
- Developed team slogan (#PlayWithPurpose) for the 2018 season for use in branding and marketing materials.
- Produced timely press releases regarding team personnel. Published game recaps and web updates.
- Implemented digital marketing and fan engagement to help club compete alongside Chicago Cubs and White Sox.
- Approved credential applications and facilitated media requests from local newspapers, news shows, blogs, etc.
- Won “Best Sports News Story or Package” award from the Missouri Press Association
- Became familiar with BloxCMS and Adobe InDesign and worked daily newsroom shifts from 6 p.m. until 1 a.m.
- Edited stories for both content and AP Style in preparation for print, web and social-media copy.
- Responsible for a team of eight writers and delegated beat responsibilities and enterprise stories.
- Earned a Bachelor of Journalism (print & digital sports journalism) from the University of Missouri.
- Received minors in business and Canadian studies, as well as a certificate in honors studies.
- Graduated from the university’s Honors College with a 3.7 cumulative GPA.
- Lone member of the Class of 2018’s print & digital sports journalism track to receive cum laude designation and honors certificate.